He’s The Guy Who Was Too Fat to Fly. And by too fat to fly, we mean too fat to fly by Southwest Air’s standards.

At 330 pounds, Smith felt he would need two seats on the plane. So, he bought himself two seats; his weight wasn’t even breaking any print regulations from the airline.

He admitted that he liked to have the room; and at 30,000 feet cramped up with a hundred other people like fish in a can, who doesn’t? But when he decided to board a standby flight, he wasn’t able to have two seats.

Still, he boarded the flight and sat down without a problem in a single seat between two women, buckled in–and then was kicked off the flight for being too fat.

Though Southwest has since apologized, given Smith a lousy $100 voucher for his embarrassment, and tried to save face by issuing a statement about how their concern was for the safety and comfort of the other passengers (though none had complained), there’s little they can do to derail public attention from Kevin Smith’s new cause–nor his Twitter feeds regarding his public humiliation.

The actor has since issued dozens of tweets regarding the situation–most of them facetious, all of them at least tinged with outrage. One notable tweet read, “Don’t worry: wall of the plane was opened & I was airlifted out while Richard Simmons supervised.”